RecruitmentWritten case study
$100K+ in revenue within 6 months
Crawford Thomas is a nationwide staffing and recruitment firm connecting employers with specialist talent.
The challenge
- The team needed to reach employers with active hiring pressure rather than companies without a current mandate.
- Manufacturing prospects were dealing with labor shortages, long hiring cycles and poor candidate fit.
- Inconsistent prospect quality created extra work for the commercial team and limited placement conversion.
How we approached it
- Tracked employers showing active hiring demand and focused on the roles Crawford Thomas was positioned to fill.
- Qualified hiring urgency, role relevance and decision-maker involvement before moving an opportunity forward.
- Prioritized the strongest mandates and introduced Crawford Thomas with context on the employer’s hiring problem and timing.
The outcome
- $100K+ in revenue within 6 months.
- More relevant employer conversations and stronger placement opportunities.
- Less sales time spent on companies without an active hiring mandate.
100xVoice handled the market research, qualification and introductions. The companies owned the commercial terms and fulfillment after the handoff.